Today I had the pleasure of driving around town in the rain and cold, with my son and his friend. It started out with a 9:45 AM Soccer game, followed by a Arts Show, Auto Show and Health and Wellness Expo. While I was walking around today, looking, shopping and meeting some very interesting and NOT so interesting business people, artists and salesmen, I begin wondering what goes through other shoppers minds as well as my own customers, when they are visiting me at my booth during show season. If you've ever had the pleasure of visiting any of these types of shows, then you know that some booths are more popular than others, that's just a fact. At these booths, I don't necessarily expect much attention, because its understandable that by this point, they are trying to keep an eye out for shoplifters and doing their best to help each person with a question or a purchase. So, if I need anything, I patiently await my turn. Then, there are other booths where the traffic is slow to non, where you have the comfort of browsing at your pleasure without anyone poking you in the side or blocking that particular item you've had your eye on. And then, there are the ones where the vendor NEVER stops talking and insists on showing you things you're not interested in.
What got me thinking today, were those booths were the vendors/artists were making no attempt to speak to their customers (meaning me), were talking to someone else working the booth, or busy working on something else. HELLO....potential customer here. One booth in particular today that my son and I entered, the artist sat the entire time, never greeted us and and when asked about a particular piece, answered curtly and that was about it! Little did she know, she had some beautiful pendants that had caught my eye. But because of her seemingly lack of interest in my business, it didn't take long for us to walk away.
So my question to you today is...what makes you purchase from a particular business or not and what keeps you coming back? What makes you STOP in the first place? For those who have your own business, what is it that you do, or don't do, to make it a pleasant shopping experience for your own customers? I look forward to hearing from you.
Unveiling and shopping,